Discover the most important toy fairs in Europe. Mongeau&Co designs custom stands to enhance your brand and maximize trade show success.
The toy industry is constantly evolving, driven by technological innovations, market trends, and changing consumer needs. Attending specialized toy fairs in Europe is essential for manufacturers, distributors, and brands looking to stay updated, expand their network, and showcase innovative products.
Mongeau&Co, expert in designing and creating custom exhibition stands, guides you through the most influential toy fairs in Europe to maximize your brand’s visibility and success.
Why attend toy fairs?
Participating in toy fairs offers many advantages:
- Targeted networking: direct meetings with buyers, distributors, and international retailers.
- Discover new trends: from smart toys to educational and sustainable products.
- Global visibility: the perfect showcase to launch new products and strengthen your brand.
- Strategic partnerships: opportunities for commercial agreements and collaborations.
- Immediate feedback: test your products directly with the audience and experts
A customized exhibition stand is crucial to stand out in a competitive and crowded market.
The top toy fairs in Europe
1. Spielwarenmesse – Nuremberg, Germany
January (annual) | Messe Nürnberg
The world’s leading toy fair, hosting over 2,800 exhibitors from more than 60 countries and 70,000+ visitors. A must-attend event to discover new traditional, educational, tech, and licensed toys.
2. London Toy Fair – London, UK
January/February (annual) | Olympia London
The largest toy fair in the UK attracting an international audience. Ideal to meet retailers, distributors, and explore the latest trends in children’s toys and products.
3. Toy & Edu China Europe – Munich, Germany
Variable dates | Messe München
Focused on educational toys and childcare products, with a strong emphasis on innovation and sustainability. Perfect for brands targeting educational and green segments.
4. Kind + Jugend – Cologne, Germany
September (annual) | Koelnmesse
Specialized event for children’s products including toys, clothing, and accessories. Relevant for those operating in the infant lifestyle and toy sectors.
5. Kids India – Nuova Delhi, India (with strong European market participation)
November (annual)
Although held in India, Kids India is a major global toy industry event with strong European participation, offering excellent opportunities to expand international markets.
How to prepare: the importance of a custom exhibition stand
In a competitive environment like toy fairs, your stand must be attractive, functional, and represent your brand identity perfectly.
Mongeau&Co. creates customized stands that:
- Express brand uniqueness through creative and engaging design
- Use high-quality, often eco-friendly materials
- Integrate interactive technology for demos and immersive experiences
- Offer functional spaces for B2B meetings and presentations
- Ensure efficient setup and full logistical support
Mongeau&Co.: your ideal partner for trade show success
With years of experience in designing stands for the toy and retail sectors, Mongeau&Co. supports you through every phase:
- Strategic analysis and goal setting
- Creative and technical stand design
- Production, installation, and logistics management
- On-site assistance and dismantling
- Reusable stand solutions for future events
Conclusion
The most important toy fairs in Europe are unique opportunities to innovate, meet new partners, and increase your brand’s visibility. Trust Mongeau&Co. to design a tailor-made stand that turns your participation into concrete success.
