In the world of niche and artistic perfumery, international fragrance fairs are key events to launch new scents, discover olfactory trends, and build relationships with buyers, distributors, and creatives.
Whether you’re an established brand or an emerging perfumer, mark these dates: here are the most important fragrance trade shows in Italy and Europe. And if you plan to exhibit, Mongeau&Co is your trusted partner for custom exhibition stand design, helping fragrance brands stand out through tailored, sensorial experiences.
Esxence – The Art Perfumery Event | Milan
Esxence is the world’s leading trade fair for artistic perfumery, hosting over 370 brands from 36 countries. Set in Milan – the heart of fashion and design – it offers unparalleled visibility for fragrance houses aiming for a premium position.
Why exhibit: international exposure, luxury positioning, and high-quality B2B meetings.
At Mongeau&Co, we design and build custom exhibition booths that express your olfactory identity with elegance, emotion, and creativity.
Pitti Immagine Fragranze | Florence
Held at Florence’s iconic Stazione Leopolda, Pitti Fragranze is an unmissable event for those in high-end perfumery and olfactory culture. Expect a curated selection of niche brands and exclusive launches.
Audience: international buyers, concept stores, and beauty industry journalists.
Choose Mongeau&Co for a booth design that reflects the luxury, elegance, and exclusivity of your brand. We craft spaces that speak your fragrance language.
Smell – Festival dell’Olfatto | Bologne
Smell Festival is a creative and cultural event that explores scent through art, science, and sensory experience. A great platform for emerging fragrance brands seeking to engage a curious and artistic audience.
Le migliori fiere di profumi in Europa
Paris Perfume Week | Paris
This growing event brings together independent fragrance houses and innovative perfumers in a vibrant setting. A unique opportunity to showcase your brand in one of the world’s perfume capitals.
Perfect for: creative storytelling, boutique launches, and media attention.
Mongeau&Co handles international exhibition design, providing on-site logistics and personalized booth solutions.
Grasse Perfume Week | Grasse
Taking place in the historic capital of perfume, this new fair celebrates traditional perfumery, raw materials, and sustainable olfactive practices.
SIMPPAR | Paris
The most technical and specialized fair in Europe, SIMPPAR focuses on fragrance ingredients, natural raw materials, and innovative aroma molecules. A must for labs and producers.
Why choose Mongeau&Co for your trade show stand
At every fair, your stand is your stage. Mongeau&Co is a creative studio specialized in fragrance and beauty exhibition stand design, with over 15 years of industry experience. We provide:
- Custom booth design for trade shows in Italy and across Europe
- Sensory-driven layouts that tell your brand story
- Full assistance before, during, and after the event
- Premium and sustainable materials
Conclusion
Fragrance trade shows are essential for building your brand and visibility. With Mongeau&Co, your presence becomes unforgettable.
Contact us now to design your next stand – and make your fragrance story come alive.
