Explore the top wine trade shows in Europe to grow your brand. Mongeau&Co. designs tailor-made exhibition stands for wineries and wine producers.
The wine industry blends tradition, innovation, and branding in a market that’s becoming increasingly competitive. For wineries, distributors, and producers, attending Europe’s top wine fairs is a strategic move to expand visibility, meet buyers, and launch new labels on the international stage.
Mongeau&Co., pexpert in custom exhibition stand design, guides you through the most prestigious wine trade shows in Europe, helping you harness their full potential.
Why participate in a wine fair?
Le fiere vinicole non sono solo eventi promozionali: sono veri e propri hub commerciali e piattaforme di Wine fairs are more than promotional events—they are key networking and business hubs offering:
- Direct access to international buyers, importers, and sommeliers
- Opportunities to launch and promote new vintages
- The chance to build distribution networks across Europe and beyond
- Educational tastings, workshops, and seminars
- Market visibility across both niche and mainstream sectors
Standing out requires a tailor-made exhibition stand that reflects your brand’s essence and creates a memorable experience.
The 5 must-attend wine fairs in Europe
1. Vinitaly – Verona, Italy
Veronafiere | April (annual)
Italy’s most prestigious wine fair and one of the most renowned globally. Over 4,000 exhibitors and buyers from 140 countries attend each year.
Focus: Italian and international wines, export, wine tourism, digital innovation. Ideal for brands aiming to expand internationally.
2. ProWein – Düsseldorf, Germany
Messe Düsseldorf | March (annual)
Europe’s largest international fair for wine and spirits, with over 6,000 exhibitors from 60+ countries.
Focus: Global trends, sustainability, emerging markets. Perfect for producers targeting Northern Europe and global exports.
3. London Wine Fair – London, UK
Olympia London | May (annual)
A vital gateway to the UK and Commonwealth markets.
Focus: Artisan, biodynamic, organic wines, and digital marketing trends.
Great for wineries seeking visibility in horeca and large-scale retail.
4. Wine Paris & Vinexpo – Parigi, France
Paris Expo Porte de Versailles | February (annual)
Combines Wine Paris and Vinexpo into one leading event for European and global wine.
Focus: Exports, tastings, B2B matchmaking. A must for premium producers and innovative wine brands.
5. Millésime Bio – Montpellier, France
Parc des Expositions de Montpellier |January (annual)
The world’s leading organic wine fair.
Focus: Organic production, certifications, eco-conscious trends. Best for wineries focused on sustainable markets.
Why choose a custom exhibition stand by Mongeau&Co
In the wine world, your stand must evoke emotion, reflect terroir, and provide a refined tasting space.
Mongeau&Co. designs booths that:
- Tell your brand’s story with immersive, elegant design
- Use sustainable materials like wood, glass, and ambient lighting
- Include tasting areas, private lounges, and B2B spaces
- Showcase bottles and packaging through customized displays
- Offer complete logistical and assembly support
The goal: create a lasting impression and drive real business results.
Conclusion
Participating in Europe’s top wine fairs is essential for wineries aiming to grow internationally. With a tailor-made exhibition stand by Mongeau&Co., you’ll turn every trade show into a high-impact branding experience.
Explore our proposals dedicated to trade fairs and events in the world of wine, ideal for designing stands for events such as Vinitaly, ProWein, Wine Paris & Vinexpo:
