A legendary French fashion brand recently received the attention it deserved from a team of amazing Paris based promoters. It is now finally making its way back to the top. In January 2020, the team’s Art Director moved to icy cold Iceland, a country rich of inspiring natural landscapes, desolation, frozen valleys and northern deserts to shoot the new Spring Summer campaign. We presented this collection at Pitti Uomo in Florence with a series of window display type presentations recreating the Icelandic atmosphere with contextual images, decorations, accessories to achieve highly characteristic settings.

Pitti Uomo – Fortezza da Basso – Firenze, Italia


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