Learn how to build an effective trade show booth: design, production, installation, and support. Mongeau&Co. creates custom turnkey booths.
Constructing a professional trade show booth is never an improvised process. Behind every booth that captures visitors’ attention and effectively represents a brand’s identity lies a structured, complex, and multidisciplinary effort. For over 10 years, Mongeau&Co has been supporting companies aiming to stand out at trade shows with custom-designed, functional, impactful booths aligned with their communication goals.
In this article, you’ll discover in detail how a trade show booth is built, the fundamental phases, the professionals involved, and why choosing a partner like Mongeau&Co truly makes a difference.
Initial briefing: strategic analysis
Every project begins with a preliminary meeting with the client to understand their needs, objectives, and the context in which the booth will be placed. During this initial briefing, the Mongeau&Co team gathers essential information:
- Booth objective (sales, networking, product launch, brand awareness).
- Type of event and target audience.
- Available budget.
- Exhibition space and logistical constraints of the trade show venue.
- Visual identity and company communication strategy .
Strategic analysis allows translating the brand’s values into physical space, ensuring the booth becomes a true marketing tool.
Creative and technical design of the booth
The design phase is one of the most delicate and important. Here, architects, designers, and graphic artists collaborate closely to create a unique, coherent, and high-performing booth.
Design includes:
- Developing a creative concept aligned with the company’s image.
- Creating realistic 3D renderings to preview the booth.
- Detailed technical drawings with measurements, materials, systems, and pathways.
- Selecting materials (wood, plexiglass, metal, fabrics, etc.).
- Proposals for lighting, furnishings, multimedia elements, and branding.
This phase also involves planning the entire functional layout to ensure an orderly visitor flow and optimal space management.
Engineering and production
Una volta approvato il progetto, si passa alla fase produttiva, dove l’idea prende forma concreta. Grazie a una rete di Once the project is approved, the production phase begins, where the idea takes concrete form. Thanks to a network of certified workshops and suppliers, Mongeau&Co ensures precision, quality, and adherence to timelines.
Main activities:
- Construction of supporting structures, walls, platforms, and coverings.
- Graphic production on panels, banners, signs, and backdrops.
- Preparation of electrical systems and lighting.
- Custom fabrication of elements in wood, metal, or composites.
- Installation of screens, digital totems, and interactive solutions.
Professionals involved:
- Carpenters, joiners, assemblers.
- Professional printers.
- Audio/video technicians.
- Production supervisors.
Each element is crafted according to current trade show safety regulations, ensuring durability, stability, and aesthetic impact.
Logistics, transportation, and on-site installation
Logistics is often underestimated but essential for the project’s success. Mongeau&Co manages the entire logistics process, from the warehouse to on-site installation.
Includes:
- Coordinating transportation with own vehicles or specialized carriers.
- Verifying trade show access schedules and loading/unloading permits.
- On-site assembly with qualified personnel.
- Testing electrical systems, lighting, and multimedia setups.
Professionals involved:
- Project manager and site supervisor.
- Certified assemblers and installers.
- Technicians for audio, video, and lighting.
Everything is scheduled to ensure timely and smooth installation, often within tight deadlines.
Support during the event and dismantling
During the event, Mongeau&Co provides continuous technical support for any interventions, setup assistance, or updates. After the event, they handle dismantling and potential storage of the booth for future use.
Additional services available:
- On-site technical support during the trade show.
- Last-minute modifications.
- Dismantling and transportation to storage.
- Maintenance or restyling of the booth for subsequent events.
Why choose Mongeau&Co
Choosing Mongeau&Co means partnering with a team of professionals who:
- Coordinate every project phase with precision and expertise.
- Offer tailored solutions with a keen eye for design and functionality.
- Utilize high-quality materials and cutting-edge technologies.
- Deliver tangible results in terms of visibility, attractiveness, and return on investment.
Building a booth is a blend of art, technique, and strategy. To stand out in a competitive trade show environment, you need more than just a setup you need a vision.
Planning to participate in a trade show or event?
Contact Mongeau&Co for a free consultation: let’s design a booth that tells your story.
